John Somer (Owner/Manager)

2006 - AutoUseful domain registered and business planning begins.

2007 - Custom built web-site launched selling a wide range of motoring related accessories.

2008 - Ebay shop launched and AutoUseful becomes an official Zymol car care product distributor.

2009 - Amazon shop launched.

2010 - Protex paint protection and general car care range launched.

2011 - Protex soft top care range launched with comprehensive video demos.

2012 - PostureCushion brand launched with a range of five cushions.

2013 - Protex introduced into the USA via the Amazon US platform.

2014 - PostureCushion range increased to fifteen cushions.

2015 - New EKM power shop launched and AutoUseful lists as a limited company.

2016 - Started wholesaling the PostureCushion range throughout the South East of England.

2017 - Protex leather care range launched in the UK and the USA.

2018 - Separate web-sites introduced for both Protex and Posture Cushion brands.

2019 - New wheelchair cushion range launched in the UK and we now have a distributor for the Protex range in the USA.

2020 - New motorcycle cushion range launched in the UK and extensive reseach carried out into wax based canvas and fabric waterproofers.

2021 - New caravan & motorhome care range launched in the UK and further research carried out into manufacturering our own chemical formulations.

2022 - We moved into our new larger premises in Littlebourne and employed two new members of staff.

2023 - We became UK distributors for the Backjoy cushion range, took on a second storage warehouse and appointed a warehouse/distribution manager.