John Somer (Owner/Manager)
2006 - AutoUseful domain registered and business planning begins.
2007 - Custom built web-site launched selling a wide range of motoring related accessories.
2008 - Ebay shop launched and AutoUseful becomes an official Zymol car care product distributor.
2009 - Amazon shop launched.
2010 - Protex paint protection and general car care range launched.
2011 - Protex soft top care range launched with comprehensive video demos.
2012 - PostureCushion brand launched with a range of five cushions.
2013 - Protex introduced into the USA via the Amazon US platform.
2014 - PostureCushion range increased to fifteen cushions.
2015 - New EKM power shop launched and AutoUseful lists as a limited company.
2016 - Started wholesaling the PostureCushion range throughout the South East of England.
2017 - Protex leather care range launched in the UK and the USA.
2018 - Separate web-sites introduced for both Protex and Posture Cushion brands.
2019 - New wheelchair cushion range launched in the UK and we now have a distributor for the Protex range in the USA.
2020 - New motorcycle cushion range launched in the UK and extensive reseach carried out into wax based canvas and fabric waterproofers.