John Somer (Owner/Manager)


AutoUseful began life in 2006 selling a wide range of car accessories via the internet. Over the years we have launched our own branded products centering around car care and comfort. We now also wholesale our Posture Cushion range into over 80 outlets throughout the SouthEast of England.


2006 - AutoUseful domain registered and business planning begins.

2007 - Custom built web-site launched selling a wide range of motoring related accessories.

2008 - Ebay shop launched and AutoUseful becomes an official Zymol car care product distributor.

2009 - Amazon shop launched.

2010 - Protex paint protection and general car care range launched.

2011 - Protex soft top care range launched with comprehensive video demos.

2012 - PostureCushion brand launched with a range of five cushions.

2013 - Protex introduced into the USA via the Amazon US platform.

2014 - PostureCushion range increased to fifteen cushions.

2015 - New EKM power shop launched and AutoUseful lists as a limited company.

2016 - Started wholesaling the PostureCushion range throughout the South East of England.

2017 - Protex leather care range launched in the UK and the USA.

2018 - Separate web-sites introduced for both Protex and Posture Cushion brands.

2019 - New wheelchair cushion range launched in the UK and we now have a distributor for the Protex range in the USA.

AutoUseful Ltd., 17 South Court Drive,

Wingham, Canterbury, Kent, CT3 1AF

Tel: 0800 458 4235

Email: jsomer@autouseful.co.uk